Crisis Communication for Municipal Press Officers

Crisis communication training for municipal press officers

The responsibilities of Section 5 (Staff Spokespersons/Citizen and Media Relations) are often handled by the press offices of a municipality or district. However, the scope of duties during operations, crises, or disasters differs fundamentally from the everyday public relations work of the authority.

In recent years, the field of crisis communication has expanded massively due to the rapid growth of social media – at the same time, the correct handling of press representatives remains very important and must be practiced repeatedly.

In this seminar, participants receive an overview of the various communication channels, learn how to handle them confidently, and can specifically practice how to appear competent in front of the microphone and camera during operations.

Request a date via the seminar office

02162 436940

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Target Group:

Press offices at the municipal level, Section S5 (Press and Public Relations), Citizen and Media Relations

Learning Objectives:

Familiarization with various communication channels, work within the staff/emergency response, working with media representatives, interview training

Period & Location:

In-house events at your premises

Course Program:

Day 1

Differentiation between everyday business and Press Office S5, Citizen and Media Relations
Establishing a press and public relations team
Setting up a public information hotline
Warning the public
Coordination of press work

Day 2

Introduction to the current media landscape
Social media in civil protection
Dealing with the media
Tools for press work
Interview instruction and training

Our Experts

Jan Müller-Tischer

Senior Consultant and Senior Lecturer

Learn more

Jan Müller-Tischer heads our Lülf+ Academy. He is an expert in staff training and crisis communication in civil protection, and is a visiting lecturer at institutions including Akkon University of Applied Sciences, the University of Bonn (KaVoMa), state fire service schools, and the Federal Academy for Civil Protection and Civil Defense (BABZ). Previously, he worked for many years as a journalist and social media editor and produces our podcast on civil protection. He supports our team from our Hamburg office. Jan Müller-Tischer is active in a voluntary capacity as a trained unit leader in the Mobile Command Staff of the state of Schleswig-Holstein, in the disaster control staff of his home district, and in the fire department. In recent years, he also helped to establish the THW’s Virtual Operations Support Team (VOST).